Recent Posts


08

Sept

2025

Finally True Multitasking


I’ve never been good at multi-tasking. I see lots of people “try” to do it and a few do it well. In fact, I even posted about this a while back in my article The Myth of Multitasking. However, I realized lately I’m doing this much better then before thanks to AI. Today, AI tools […]

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17

July

2025

From Engineering VP to MarTech SVP


Technical leaders are often trained to view communication as reporting, sharing metrics, updates, or timelines. But true influence goes deeper than numbers. Storytelling means connecting those metrics to a narrative that people can believe in.

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11

Apr

2025

Building ZerenAI


In April of 2025, I launched Zeren.ai, a project I had been envisioning for some time. The goal was to create a platform that hellps small and medium sized businesses, as well as developers, discover the right AI tools for their unique use cases.

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11

Feb

2025

The 30-Minute VP Workout


Like a lot of people, I really started embracing daily exercise during COVID. I used the extra time on my hands to create some good habits, and honestly, it turned out to be one of the best decisions I’ve made. Exercise is my reset button. It gets the blood pumping, clears my head, and ensures I show up as my best self, not just for my family, but also for my team.

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03

Jan

2025

Reflecting on 2024


As we step into 2025, I find myself reflecting on an incredible 2024 filled with growth, milestones, and memorable moments, both professionally and personally. This year has been transformative in many ways, as I navigated new challenges, embraced emerging technologies, and pursued opportunities to learn and give back.

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05

Nov

2024

Reflections on the AI Summit New York


Back in October, I had the privilege of speaking at The AI Summit New York on the AI Accelerator Stage. My panel, Supercharging Growth for Strategic Corporate Partnerships, focused on the importance of forging partnerships in today’s rapidly evolving AI ecosystem

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29

Aug

2024

Navigating the Talent Crunch


With the rise of remote work, global competition, and specialized skill requirements, finding and retaining great engineers has become a complex challenge. Here’s a closer look at some strategies that have worked for me in the hiring process.

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18

Apr

2024

AI’s Impact on Leadership


For leaders in this fast paced and ever evolving sector, AI is not just a buzzword, it’s an essential tool for staying competitive. It’s turning leadership into a hybrid of strategic vision and algorithmic precision.

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24

Feb

2024

Navigating UTM Pitfalls in GA4


Google Analytics 4 (GA4) offers powerful insights into user behavior and campaign effectiveness, but it heavily relies on UTM parameters for accurate tracking. However, when used improperly issues may arise.

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