• ABOUT
  • RESUME
  • WEB WORK
Home About Resume Web Work Background Blog Contact
  • BACKGROUND
  • BLOG
  • CONTACT

Category Archives: Analytics

Navigating UTM Pitfalls in GA4

Screen with analytics dashboard in view.

Google Analytics 4 (GA4) offers powerful insights into user behavior and campaign effectiveness, but it heavily relies on UTM parameters for accurate tracking. However, when used improperly issues may arise.

Posted byJohn ZerenFebruary 24, 2024February 24, 2024Posted inAnalytics, Software, TechnologyLeave a comment on Navigating UTM Pitfalls in GA4
  • Home
  • About
  • Resume
  • Web Work
  • Background
  • Blog
  • Contact Us
John Zeren,